Quick answer: From confirmed tech pack to shipped bulk, a new activewear or down outerwear style typically takes 12–18 weeks: roughly 4–7 weeks of sampling and approval, then 6–9 weeks of bulk production, then shipping. The sampling stage is where schedules are won or lost — a style that needs three fit rounds instead of one adds four weeks to the critical path, and no amount of pressure on the production floor recovers it.
"How long does it take?" is a fair question with a useless answer unless you break it down. A factory quoting "60 days" is quoting production. It is not quoting the four to seven weeks that come before production starts, and it is not quoting shipping.
This guide sets out the full sequence as we run it — stage by stage, with realistic durations, the decision points where buyers slow things down, and the specific causes of delay we see most often.
In this article
- The full timeline at a glance
- Stage 0: tech pack and material confirmation
- Stage 1: proto sample
- Stage 2: fit sample and fit rounds
- Stage 3: size set and grading
- Stage 4: PP sample and approval
- Stage 5: bulk production
- Stage 6: inspection and shipping
- What actually causes delay
- How to compress the timeline
- Frequently asked questions
The full timeline at a glance
These durations assume a new style, a buyer who responds to comments promptly, and no fabric sourcing complications. They are working figures from our own production planning, not best-case marketing numbers.
| Stage | Sample or output | Typical duration | Who holds the clock |
|---|---|---|---|
| 0. Tech pack review | Confirmed BOM and construction | 3–7 days | Factory + buyer |
| 1. Proto sample | First physical garment | 7–14 days | Factory |
| 2. Fit sample | Corrected fit, 1–3 rounds | 10–25 days | Buyer comments drive rounds |
| 3. Size set | Graded set across sizes | 7–12 days | Factory |
| 4. PP sample | Pre-production, production materials | 7–12 days | Factory |
| 5. Bulk production | Full order quantity | 35–60 days | Factory |
| 6. Inspection & shipping | Inspected, packed, loaded | 7–14 days | Factory + forwarder |
| Total (2 fit rounds) | — | 12–18 weeks | — |
Two observations matter more than the individual numbers. First, sampling is roughly a third of the total timeline, and it happens before a single bulk unit is sewn. Second, most of the variance sits in stage 2 — the fit rounds — where the pace is set by how fast comments come back and how precise they are.
Stage 0: tech pack and material confirmation
Before sampling begins, the technical pack has to be complete enough to build from. In our experience this stage is where the largest hidden delay accumulates, because an incomplete tech pack does not stop work — it pushes unresolved questions into the sampling stage, where each one costs days rather than hours.
A tech pack that will not cause delay contains:
- Construction detail — seam types, stitch density, stitch length, and where each seam is used.
- Measurement chart — all points of measure, with tolerances stated rather than assumed.
- Bill of materials — fabric with composition, weight (GSM) and stretch direction; every trim with size and colour.
- Colour references — Pantone TCX or equivalent, with a decision on whether the fabric shade is stock or custom.
- Branding placement — label positions, logo size, artwork files in vector format.
- Intended packaging — polybag, hangtag, folding standard.
The most expensive missing item is stretch direction and recovery. Activewear specifications live or die on the fabric's stretch axis and recovery behaviour. A tech pack that states "four-way stretch" without specifying the ratio leaves the factory to make an assumption, and a wrong assumption is not discovered until a fit sample arrives — four weeks later.
For down outerwear, add fill power, fill weight per panel, baffle dimensions and down-proofing requirements. These are specification items, not production details, and they need to be settled before the proto is cut.
Cross-reference: our guide to MOQ and order structure explains how material minimums interact with the order quantities you are planning at this stage.
Stage 1: proto sample
The proto sample is the first physical garment. Its purpose is to prove the construction is buildable and to establish the baseline shape — not to be sellable, and not to be a perfect fit.
Typical duration is 7–14 days. For down outerwear, add time for baffle construction: a proto with new baffle dimensions needs those panels sewn and filled before the silhouette can be judged, and that is materially slower than a knit proto.
What buyers should look at on the proto:
- Construction feasibility — does every seam in the tech pack actually work in this material?
- Hand feel of the real material — the fabric specified on paper often feels different in hand.
- Proportion — the relationship between length, shoulder, waist and hem, before fit detail is refined.
- Where the specification is ambiguous — the proto is the cheapest place to discover that two people read the tech pack differently.
Common mistake: treating the proto as a fit sample. Commenting on 2 cm of hem length in the proto round, when the fit round is designed to resolve exactly that, adds a full sample cycle and moves nothing forward. Reserve proto comments for construction and material issues.
Stage 2: fit sample and fit rounds
The fit sample is where the timeline is most elastic. One round takes about 10–14 days including the buyer's review. Three rounds takes 25 days or more. This stage alone can account for a four-week swing in total lead time.
Discipline in this stage is worth more than pressure anywhere else. Three practices reduce rounds:
Comment in one pass, not in sequence
Consolidate all feedback — fit, construction, trims, labelling — into a single response per round. Feedback that arrives in three separate emails over five days converts one round into three, because each new point requires reopening work the factory has already moved past.
Use fit models consistently
Changing the person wearing the sample between rounds makes the rounds incomparable. If round two is fitted on a different body than round one, you are not refining a fit — you are starting again and comparing the results as if they were the same measurement.
State tolerances, not preferences
"The waist feels tight" produces a guess. "Waist relaxed measurement should be 68 cm ±1 cm, current sample measures 64 cm" produces a correction. The second version resolves in one round; the first frequently does not.
| Fit rounds | Sampling duration | Total to shipment (incl. bulk) | Comment |
|---|---|---|---|
| 1 round | 4–5 weeks | 12–14 weeks | Achievable when the tech pack is precise and the base block is known. |
| 2 rounds | 5–7 weeks | 14–16 weeks | The realistic default for a new style with a new fabric. |
| 3 rounds | 7–9 weeks | 17–20 weeks | Usually indicates unresolved specification, not difficult fit. |
| 4+ rounds | 9+ weeks | 20+ weeks | Treat as a specification problem; escalate and re-brief. |
Stage 3: size set and grading
Once the fit is approved in the base size, the pattern is graded across the full size range and a size set is produced — typically one garment per size, though some buyers request only the extremes.
Duration is 7–12 days. The purpose is to verify that the grade rules produce sensible garments at the ends of the range, not only in the middle. This is where problems that were invisible in the base size surface: a waistband that works at M but gaps at XS, or a baffle arrangement that works at S but distorts at XL.
Activewear specifics: elastic waistbands, gussets and compression panels do not grade linearly. A waistband that holds at the mid sizes can lose recovery at the small end and roll at the large end. Approving the size set is the last cheap opportunity to catch this — after bulk cutting, a grade correction is a full re-cut.
Down outerwear adds a panel-count problem: quilt lines and baffle divisions need to scale in a way that keeps fill distribution even. Review the size set for fill balance, not just for measurement accuracy.
Stage 4: PP sample and approval
The PP (pre-production) sample is the most important sample in the sequence. It must be produced with production materials on production machines — the actual fabric from the actual dye lot, the actual trims, the actual thread, on the line that will run the order.
Duration is 7–12 days. A PP sample that is hand-made in the sample room using leftover materials is not a PP sample; it is a third fit sample with better branding. The distinction matters because the PP sample is the reference against which bulk is inspected.
What approval of the PP sample authorises:
- Bulk cutting of the full order quantity
- The specific dye lot in use becomes the contractual colour reference
- The PP becomes the golden sample held for bulk comparison
- Any deviation in bulk versus PP becomes a measurable defect
Do not release cutting before PP approval in writing. Releasing cutting early to save a week is a common temptation. When the PP then reveals a problem, the order is already partly cut in the wrong specification — and the cost of that is measured in weeks, not days.
Stage 5: bulk production
Bulk runs 35–60 days for a typical order, depending on quantity, style complexity and the number of colours. Our own production floor follows a consistent sequence: fabric inspection and relaxation, spreading and cutting, then sewing by section, then finishing and quality inspection.
Two factors drive the duration more than quantity alone:
- Colour count. Each colour is a separate cutting lay and a separate bundle sequence. Three colours take meaningfully longer than one at the same total quantity.
- Assembly complexity. Down outerwear with baffle construction and multiple colour-matched trims runs slower than a leggings style, because each filled panel adds a handling step.
For reference on the equipment and process stages involved, see our production workshop and equipment documentation, which shows the cutting, sewing and finishing lines referred to above.
Stage 6: inspection and shipping
Final inspection, packing and loading typically take 7–14 days before the goods leave the factory. This includes the final random inspection, carton packing to the agreed standard, and documentation.
Build inspection into the plan rather than treating it as the last step. Inspection that happens after goods are packed means unpacking to check. Where an order is large or the style is new, a mid-production inspection — after a defined percentage of the order is complete — catches systematic problems while correction is still possible.
Cross-reference: our companion guide to factory audit and quality inspection covers what to check at each stage, including AQL levels and inspection timing.
What actually causes delay
Delays are rarely caused by slow sewing. Based on our production records, they cluster into a short list of recurring causes:
| Cause | Typical delay | Where it originates | Prevention |
|---|---|---|---|
| Incomplete tech pack | 1–3 weeks | Buyer side | Complete specification before proto; settle stretch and tolerance questions up front. |
| Sequential, fragmented comments | 1–2 weeks | Buyer side | One consolidated comment set per round. |
| Fabric shade not approved in time | 1–2 weeks | Both sides | Approve lab dips before PP; do not defer colour to the end. |
| Custom trim lead time | 2–4 weeks | Buyer side | Confirm trim minimums and lead times at MOQ stage. |
| Fit model changes between rounds | 1–2 weeks | Buyer side | Same fit model for every round. |
| Fill or fabric spec change after PP | 3–5 weeks | Buyer side | Freeze the BOM at PP approval. |
| Cutting released before PP approval | 4+ weeks | Both sides | No cutting without written PP approval. |
| Public holiday periods | 1–3 weeks | Neither | Plan around Chinese New Year and National Day in the ship date. |
Note the pattern in the third column. The majority of delay originates on the buyer side — not from the factory being slow, but from decisions arriving late or changing after they were made. This is the single most actionable insight in this guide: if your lead time is slipping, audit your own approval turnaround before you press the factory.
Chinese New Year is a structural constraint, not a variable. Production stops for roughly two weeks and the surrounding weeks run at reduced capacity as workers return. An order that needs to ship before CNY must reach the cutting stage roughly six weeks earlier than the same order in a quiet month. Plan backwards from the holiday, not forwards from today.
How to compress the timeline
The timeline can be shortened, but almost all of the recoverable time sits in the front of the sequence rather than the back.
| Action | Time saved | When it must be done |
|---|---|---|
| Complete, unambiguous tech pack | 1–3 weeks | Before the proto is requested |
| Use an existing approved base block | 1–2 weeks | At the design stage |
| One consolidated comment per round | 1–2 weeks | Throughout sampling |
| Approve lab dips in parallel with proto | 1 week | During stage 1 |
| Book fabric and trims early against a forecast | 1–2 weeks | Before PP |
| Run pilot production on the production line | Removes a separate trial cycle | At first order |
| Choose stock trims over dyed-to-match | 1–2 weeks | At specification stage |
What does not work: pressuring the factory to run bulk faster. Bulk production duration is a function of machine time, operator skills and drying or finishing requirements. Compressing it usually means adding overtime, which raises cost and reduces consistency — it does not create weeks out of nothing.
Need a realistic schedule for a new style?
Send us your tech pack or your product concept. We will come back with a stage-by-stage timeline and flag the specific decisions that will affect your ship date.
Frequently asked questions
How long does sampling take for a new activewear style?
Plan on 4–7 weeks from tech pack confirmation to approved PP sample. That covers the proto, one to two fit rounds, the size set and the PP. If your tech pack is precise and you use an established base block, the lower end is realistic.
How many fit samples should I expect to need?
Two rounds is the realistic default for a new style in a new fabric. One round is achievable when the specification is tight and the pattern block is known. Three or more rounds usually indicates a specification problem rather than a genuinely difficult fit — worth investigating rather than simply repeating.
Does down outerwear take longer than activewear?
Yes, typically at both ends. Baffle construction adds time to the proto and to bulk sewing, and down outerwear generally carries more colour-matched hardware, which adds material lead time. Add roughly two to three weeks against a comparable knit style.
Can production start before the PP sample is approved?
It can be instructed, but it should not be. Once cutting has started, a problem found at PP becomes a re-cut rather than a correction, and the delay is measured in weeks. If the schedule is genuinely at risk, the place to recover time is in the sampling rounds, not by starting bulk early.
What is the biggest single cause of lead time overrun?
Late or changing decisions on the buyer side — incomplete specification, fragmented comments, or a specification change after PP approval. In our records these account for more delay than factory capacity, machine breakdown or material shortage combined.
Should I plan around Chinese New Year?
Always, if your ship date falls in the first quarter. Production stops for around two weeks and capacity ramps back gradually. Work backwards from the holiday to set your sampling milestones rather than assuming normal throughput through January and February.
Start your sampling earlier than you think you need to
Sampling is a third of the total timeline and it sits in front of everything else. Send us your concept and we will tell you what the critical path actually looks like for your style.